A New Year and a New Year resolution from Geely Auto UK; to find the best and most suitable, most proactive and most customer friendly dealers in the country to recruit for the Geely Auto franchise this year.
With the first models, the Emgrand EC7 family segment four door saloon and five door hatchback, going on sale in the UK at the end of this year priced from around £10,000, Geely’s UK dealer recruitment programme is now underway.
Matthew Cheyne, Market Development Director, said, “Initially this year we are looking to appoint between 30 and 40 dealers to provide sales and service facilities in the UK, including Northern Ireland. More will be appointed in 2013 as the brand grows and more new models arrive.”
He said, “Now that sounds quite a typical and well used motor industry statement but with the Geely Auto UK operation our relationship with our dealers will not be typical. We want dealers to apply for our franchise who want to be partners with us, who want a say in how we set up our dealer network, who want to shape their future and the success of Geely in the UK together with us.”
“We are starting with a clean sheet for the manufacturer and dealer relationship so we are open to new ideas from the people on the front line of retail sales and service. There will be no extravagant sales targets and no forced selling from us to our dealers. We want dealers to be profitable and have freedom to run their own businesses.”
“The dealers we appoint will already have a record of excellent customer service both in the showroom and the service department. If they have that, they will already have a good reputation for customer retention.”
Cheyne added, “The dealers we will appoint are more or less the same type as the ones who have already been contacting me. They will generally be small independently owned businesses that are on first name terms with their customers and traditionally give excellent customer service. Customers who trust their local dealer and have a good relationship with them will generally happily switch to another brand of car especially if it offers good quality, really good value for money and a long warranty.”
He said, “2012 is a New Year with new challenges and in a difficult financial climate. But working together we and our dealers will be able to offer a better customer proposition for buying a new car. We intend to be different, more customer focussed and items such as the long warranty will be just part of an innovative total customer care package.”