Simply 4×4, last Sunday, 12th August, a new fixture on the Beaulieu Events calendar, invited owners of 4×4 vehicles, of all ages and models, from classic Land Rovers to brand new BMW 4x4s, to bring their vehicles to Beaulieu and put them on display in the attraction’s parkland for the day. Participants could also enjoy all the delights of the Beaulieu attraction, including the National Motor Museum’s exciting BOND IN MOTION exhibition, showcasing 50 original vehicles from the James Bond films.


Beaulieu also partnered with the Land Rover Experience, West Country to offer Simply 4×4 entrants and attraction visitors the opportunity to try Beaulieu’s very own off-road Forest Drive either in their own 4x4s or as a passenger in a Land Rover Experience vehicle.  For many, this was the highlight of the day and all who took part declared it an excellent course with just the right amount of mud!

4x4 Car Shows

Throughout the day Beaulieu’s visitors had the opportunity to vote for their favourite vehicle on display in the People’s Choice Awards. The winner, who received a 60th anniversary edition Beaulieu Trophy from Beaulieu’s Commercial Director, Stephen Munn, was Dave Wheeler with his 1967 Land Rover Series 2A. Dave has spent three years renovating the vehicle and is currently restoring a 1972 Series 3.

Runners-up were Vernon Hibberd in a 1988 MK2 Fiat Panda 4×4 purchased this year by Vernon after it had spent five years in a London lock-up, and Stuart Hill from Poole, with his VW Golf Country.  Only 7,500 of these left-hand drive vehicles were built, for the German market, and there are currently only 26 known examples in the UK. Following the awards the winners took part in a cavalcade of the most popular vehicles, around the Beaulieu attraction.

4x4 Beaulieu

Simply 4×4 is part of a growing calendar of Simply rallies which has rapidly expanded to include a wide variety of themes covering many makes and models. All Simply rallies are run and organised by Beaulieu and take place in the grounds of the National Motor Museum. For more information please visit beaulieuevents.co.uk

This event is sponsored by specialist motor insurance broker Adrian Flux.