With sales of new cars in January remaining static, Peugeot has got off to a good start with sales up by 6.4% in the month. Retail sales were up 3.2% and Fleet up by 8.8%, thanks to models like the best-selling 107 and 207 which continue to appeal to retail customers.
A new promotion to customers that started in January – the ‘Drive Away Happy’ campaign – is also promoting the popular and financially attractive ‘Just Add Fuel’ package that removes the hassle out of running a car; looking after the customer’s insurance, servicing and warranty, road tax and roadside assistance for one fixed monthly amount over three years.
In the first half of 2012, Peugeot plans a very active product launch phase, with the arrival of a world first, the award-winning and accomplished 3008 HYbrid4, followed by the restyled 107 and the new 508 RXH which uses the same HYbrid4 technology. Announced in March and available mid-year is the all-new 208. A product of re-generation that will define the hallmarks of its sector, it has its world premiere at the Geneva Motor Show, as do the new Partner and Expert Tepee.