500 goes high fashion with new edition


The Fiat 500 continues to cause a stir, confirming its place as a true icon of Italian design. This time it has done so with the new ‘500 by DIESEL’, an original version that has arisen out of a joint venture between the Fiat brand and the well-known clothing label by Renzo Rosso.

The new car is produced in a limited edition (10,000 in two years) and due to go on sale shortly in Europe, brings together two apparently disparate worlds: fashion and motoring, which actually share important concepts such as talent, creativity, fun and innovation, all the winning ingredients of world-renowned Italian style, in fact.

In detail, the ‘500 by DIESEL’ was created through the combined efforts of the Fiat Style Centre designers – led by Roberto Giolito, responsible for the new 500, while the DIESEL design is headed by Lars Schwartz.

The brief: to create an Urban Survival Vehicle, a car able to extricate itself nimbly from town traffic while also expressing the personality of its young and original customers. Ever true to the democratic philosophy behind the model, the ‘500 by DIESEL’ is an exclusive product that meets the tastes of all its potential customers without distinction, from the most minimalist to the most eccentric.

The special ‘500 by DIESEL’ is based on the Sport version and may be distinguished by certain exterior features of great visual impact, beginning with the special body colour, ‘DIESEL green’ that is reminiscent of the livery of Renzo Rosso’s personal helicopter (another two shades are also available, DIESEL black and brown).

The exterior features 16″ alloy wheels with the Diesel logo and the brake callipers painted yellow, side mouldings with the wording DIESEL and a special door mirror faring. The last two items are painted in satinised steel, as are the grille, bumpers and the distinctive moustache on the front end. The rear panel bears the DIESEL logo and five air intakes that reflect the characteristic detailing of the cooling system on the historical 500 model.

The same high degree of personalisation is evident inside, including special upholstery in denim fabric (with yellow top stitching) and branded DIESEL. The label logo also reappears on the instrument panel (set off by a yellow background) and the gear knob, a special pouch reminiscent of the fifth pocket on DIESEL jeans appears on the side of the front seats.

The ‘500 by DIESEL’ will also be available with all three ‘Euro 5 Ready’ power units in the range (the 1.2 unit, the 1.3 Multijet unit with DPF and the 1.4 16v unit), each with their own different attributes, all exploited to the full by teaming with 5- or 6-speed manual gearboxes (petrol engines may be combined with a 5-speed Dualogic robotised sequential gear box). The ‘500 by DIESEL’ is only available in Europe. The 500 range in South Africa comprises the 1.2 Pop, the 1.4 Lounge and the 1.4 Sport.