Midrand, South Africa. MINI South Africa showcased its Limited Edition MINI Hatch Bayswater and MINI Convertible Highgate models through an interactive 3D projection. The activation took place at the weekend on the Nelson Mandela Square Library Wall in Sandton, Johannesburg, where restaurant goers were blown away by this cheeky brand’s execution.
Unique and exclusive in their own right, the MINI Hatch Bayswater was by no means afraid to show off its sporting prowess, while the MINI Convertible Highgate’s top-down design backed up its true style. Occurring on the hour, every hour, the 3D projection highlighted the true athletic style of the Kite Blue metallic MINI Hatch Bayswater.
Only a few lucky people got to see the Limited Edition spectacle at the Square.
Join the conversation by following @MINISouthAfrica on Twitter and the hashtag #MINILtdEd.
