SHOW ORGANISERS’ INTERNATIONAL LINK SET TO BENEFIT 2015 JOHANNESBURG INTERNATIONAL MOTOR SHOW
The recent acquisition of a majority share in SA Show Services by Messe Frankfurt, of Germany, is seen as holding significant potential benefits for the 2015 Johannesburg International Motor Show which takes place at the Expo Centre, Nasrec, from October 14-25.
Messe Frankfurt, one of the largest trade fair organisers in the world, has offices all over the world and extensive expertise in exhibition organisation, which puts it in a strong position to assist its SA subsidiary with leveraging international involvement with next year’s show.
SA Show Services is the company appointed by the National Association of Automobile Manufacturers of SA (NAAMSA) and Expo Centre to organise and manage the two previous Johannesburg Motor Shows, held in 2011 and 2013. Now the newly-named SA Shows Messe Frankfurt will also take over the role from Expo Centre as NAAMSA’s joint venture partner.
“NAAMSA welcomes the new international link with Messe Frankfurt and is looking forward with great anticipation to that company’s specialised input into the creation of the local motor industry’s best ever motor show,” said the president of NAAMSA and CEO of Toyota SA, Dr Johan van Zyl, addressing guests at the launch of the 2015 motor show in Johannesburg today (September 25).
Dr van Zyl also announced that WesBank will be the Platinum and lead sponsor at next year’s show after filling this position at the 2013 event.