- “Living the perfect legend” – the 2013 Masters and Mercedes-Benz
- Mercedes-Benz proud to be the “international partner” of the Masters
- This year’s main sponsor of the 41st Annual Spring Dinner & Award Ceremony of the Golf Writers Association of America will be the brand with the three-pointed star
- Exclusive showing of the new Mercedes-Benz E-Class two months ahead of its US market launch
From 11 – 14 April 2013 the best golfers in the world will be competing for victory in the Masters, traditionally the first “major” of the year. Mercedes-Benz is proud to be the “international partner” of the Masters since 2008 and will be providing the vehicles for the players and selected guests.
“The Masters is the most prestigious golf Tournament in the world and we are very proud to be partner to this outstanding major for the sixth time in succession now,” says Lueder Fromm, Head of Global Marketing Communication for Mercedes-Benz Cars. “The legend of Augusta is refined every year – with a unique spirit on and off the course. Mercedes-Benz can identify with this: ‘Living the perfect legend’.“
This year Mercedes-Benz will be the sponsor of the 41st Annual Spring Dinner & Award Ceremony of the Golf Writers Association of America, which takes place on the Wednesday of Masters week in Augusta. Rory McIlroy, as “Male Player of the Year”, and Stacy Lewis, as “Female Player of the Year”, will be among the professionals receiving awards.
The two Mercedes-Benz brand ambassadors, Bernhard Langer and Adam Scott, will take part of an exclusive “meet & greet” for selected Mercedes-Benz customers arriving from all corners of the world. This year will mark the twentieth anniversary of the last victory of two-time Masters Champion Bernhard Langer at the Masters, in 1993. After a row of top finishes in the past year – including runner-up at the Open Championship – and a good start to the new season, Adam Scott is seen as one of the co-favourites in the contest for the legendary “Green Jacket”.
“What’s more, we will also be giving our Mercedes-Benz guests an exclusive preview of the new Mercedes-Benz E-Class, which is not being launched in the US until June of this year,” explains Lueder Fromm. “The new E-Class clearly points the way in terms of safety, design and efficiency. Many technical innovations are premiered in it; this is, without doubt, the best E-Class ever. That much is also clear from its design and from its reworked interior.”
Mercedes-Benz has been active in the sport of professional golf since the 1980’s. Since 2008 Mercedes-Benz has been proud “international partner” of the most prestigious golf tournament in the world, “the Masters” in Augusta. As a result of its partnership with the PGA of America, the brand with the star has been the “Official Vehicle” of the PGA Championship and the Senior PGA Championship. 2011, Mercedes-Benz’s golf activities were expanded through a partnership with the oldest golf tournament in the world, The Open Championship. Additionally, Mercedes-Benz supports a long list of other tournaments around the world for both amateurs and professionals. Every year, more than 65,000 players in over 60 countries take part in the MercedesTrophy, a top-rate global tournament series for amateurs.