The International Motor Show returns for its 36th edition at the BolognaFiere on 3 – 11 December 2011.
The show will commence on 1 and 2 December, with the first day dedicated entirely to the press, and the second to the press and trade professionals before opening to the public on 3 December.
As soon as the roadshow to present the event to the car manufacturers ends, the Show, as a result of a particularly favourable “time to market,” will be the perfect occasion for previewing numerous new cars. The Bologna Motor Show is the No. 1 Italian event for showcasing the new models launched on the market in the second half of the year.
The communication and PR activities begin in Cologne with the Automotive News Europe Congress on 29 and 30 June of which the Motor Show of Bologna will be one of the sponsors.
The Motor Show of Bologna confirms its commitment to presenting the hottest topics of the sector. Electric City powered by ENEL, the initiative dedicated to the world of electric vehicles, will once again be protagonist of the event inside Pavilion 30, thanks to the commitment of ENEL who believed in the project and wanted to continue supporting it.
The layout of this year’s show will be even more spectacular: the setting for the City of Future will be even more spectacular where the car manufacturers, suppliers of utilities, Municipal administrations, Universities and Technological, Research and Development Institutes will make their knowhow and experience available to the public of the show.
The real attraction will be represented by the specially built indoor track which will give visitors the opportunity to test drive all the newest vehicles available on the market. In 2010, 5,588 test drives were performed in 11 days of the show for the electric vehicles alone.
Pavilion 30 will also be an opportunity for getting to know the different models of electric cars and for following the evolution of ENEL’s sustainable mobility projects, from “e-Mobility Italy” (the pilot experimental project already underway in Pisa, Rome and Milan) to the agreements signed at the last Motor Show with the Region of Emilia Romagna and the Municipalities of Bologna, Reggio Emilia and Rimini.