2011 – A RECORD YEAR FOR DUCATI UK
Ducati UK start the New Year on the back of a record breaking 2011 which not only saw significant increases in sales but also ‘best ever’ figures across the board.
Ducati UK closed 2011 with its best sales result since 2003 with 2345 units sold and in a challenging economic environment recorded best ever market share figures in the UK. On the back of these results it also became the fastest growing Motorcycle brand in the UK with motorcycle sales up 15.3%.
Sales were spread evenly across the product range with Monster, Superbike, Multistrada and Diavel sharing equal slices of the cake. Traditionally Superbikes accounted for 50% of Ducati UK’s overall sales, however, with the shrinking of the Superbike market, Ducati has reacted to market changes and evolved the range with award winning product such as the Multistrada and Diavel (MCN bike of the year 2011).
It is not only Motorcycle sales that have contributed to the success, Ducati UK also recorded best ever revenues for Apparel and Accessories which contributed to the company’s highest ever turnover. Ducati has not only led the way through sales and product innovation, but also by offering customers a unique experience through events and test ride experiences.
2011 was a busy year for the company with a number of significant events taking place, most notably the move to new purpose built headquarters at Silverstone, the introduction of the 848 Challenge to the British Superbike Championship and the hugely successful ‘Ducati Days’ track event at Silverstone which saw the first public use of the new Silverstone Wing.
For 2012 Ducati UK looks set to continue in this vein with strong New Year sales and the highly anticipated 1199 Paniagle which has already been voted as ‘the most awaited bike of 2012.’ UK dealers are reporting strong interest in the 1199 Panigale with many dealers already asking for an increase in allocation of product to cope with this unprecedented demand.
Tim Maccabee, Ducati UK MD commented “These results reflect not only the hard work of the Ducati UK team, but also the fantastic product and support from our colleagues in Bologna. Delivering the result in the UK would be impossible without our first class dealer network and of course and a big thank is due to every Ducati fan and customer in the UK”