2008 NAAMSA RETAIL SALES

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FORD MOTOR COMPANY OF SOUTHERN AFRICA’S RESPONSE

New vehicle sales stabilised somewhat during September, recording a marginal 2% increase over August according to the National Association of Automobile Manufacturers of SA (NAAMSA). However, the market remains under pressure with the 44,725 units sold in September representing a decline of nearly 20% over the same month last year.

“Cumulative domestic and global economic pressures continue to depress the new vehicle market,” says Jacques Brent, Vice President Sales and Marketing, Ford Motor Company of Southern Africa. “The relative stability indicated by a 2% increase in sales over last month shouldn’t be taken as an indication of a turnaround. While that is reassuring, we have been in a similar fluctuating cycle for some months already and we see the current range holding for another eighteen months.”

Passenger vehicles accounted for 28 282 units this month. Once again, the light commercial vehicle sector was responsible for the volume growth over last month’s figures with the 13 481 units sold representing an increase of 5% over August 2008. The remaining 2 962 units were sold in the Bus, Medium Commercial, Heavy Commercial and Extra Heavy Commercial Vehicle segments representing similar stability to that shown by the passenger vehicle market.

Despite the ongoing challenging conditions, Ford Motor Company of Southern Africa’s sales results outstripped the overall market trend. The 4 751 new vehicles sold by the company is 8% up over the previous month, accounted for by 2 356 passenger vehicles and 2 395 light commercial vehicle sales.

The Ford Ranger was once again the best performing model with 1 174 units registered over the course of the month. Ford’s top selling passenger model was the Ford Focus (408 units) while the Mazda2 (570) was the top seller for Mazda.

“Sales for September provided an indication of some stability in the market, but October is expected to pose very real and different challenges with the recent North American market crisis posing a threat to new vehicle sales if the global market sentiment continues to decline as a result,” says Brent.

TOP PERFORMING NEW PASSENGER VEHICLES September 2008

  1. VW Polo 1 752
  2. Toyota Yaris T3 1 727
  3. TOYOTA Corolla 1 544
  4. VW CitiGolf 1 513
  5. MERCEDES C-Class 1 062
  6. TOYOTA Fortuner 793
  7. CHEV Aveo 753
  8. BMW 3-Series 652
  9. VW Polo Classic 600
  10. MAZDA2/OPEL Corsa 570

TOP PERFORMING NEW LIGHT COMMERCIAL VEHICLES September 2008

  1. TOYOTA Hilux 2 461
  2. TOYOTA Quantum 1 786
  3. OPEL Corsa Utility 1 652
  4. ISUZU KB 1 385
  5. FORD Ranger 1 174
  6. FORD Bantam 873
  7. NISSAN Hardbody 698
  8. NISSAN 1400 652
  9. MAZDA BT50 348
  10. MITSUBISHI Colt 172

Source: Naamsa