Volvo launches all-new XC70 with sportier attitude and greater capability

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The Volvo Car Corporation has launched its third generation, improved XC70 at the Geneva Motor Show.

When the first XC model from Volvo Cars took to the roads in 1996, it was not only an immediate sales success; it also carved out an entirely new Cross Country segment.

Now the third generation of the Volvo XC70 steps into the spotlight: With its original recipe intact – but now with added luxury and in an even more capable package than ever.

The new XC70 will be available in South Africa towards the end of 2007.

At its debut just over ten years ago, Volvo Cars expected XC sales of 15 000 cars. That figure became 17 500 when American buyers, above all, discovered that they could have everything that an SUV could do, but in a true premium car with a distinct Volvo feel. The term “crossover” was born.

The Volvo XC70 has retained its power of attraction ever since and the current generation reached sales of around 40 000 in its best year.

“We had a winning concept from the very outset and we have refined it continuously. The all-new XC70 maintains its tough, capable attitude while at the same time growing more comfortable. What is more, our design team has given the car a more elegant, more luxurious look,” says Fredrik Arp, Volvo Cars president and CEO.

Perfect for an active lifestyle
The all-new Volvo XC70 is equally at home outside that favourite downtown bistro as it is on rough forest tracks, out in the wilderness or halfway up a mountain.

With an elevated feel in the comfortable, luxurious interior, the estate car’s functional versatility and the XC model’s All-Wheel Drive and capacity, the all-new XC70 is the perfect tool for thrilling activities.

Many lifestyle cars are largely about perception and image. However, a large proportion of today’s and tomorrow’s XC70 owners also choose their car because they intend to fully exploit its capabilities.

“The XC70 has primarily been created to get you to the end of the road. But it has also shown its ability to take you further if you want to and dare to,” says Arp.

Choice of two engines
The all-new XC70 flexes its muscles still further. The model is available with a six-cylinder petrol or five-cylinder turbodiesel engine. In the new model, the electronically controlled all-wheel drive from Haldex of Sweden can be supplemented with the Four-C active chassis with three driving settings.

Features such as Hill Descent Control and ventilated seats also contribute to a comfortable driving experience. Furthermore the ground clearance has been increased to make the XC70 even more versatile.