Volkswagen Group South Africa maintains its leadership position in the passenger car market in 2013
- Passenger vehicle sales up 10.9% in the first five months of 2013 vs 5.9% market growth
- 23.8% market share year to date
- Locally built Polo Vivo still the best-selling passenger car in South Africa
- Audi gains further market share in the premium segment
Volkswagen Group South Africa’ passenger car sales grew by 9.8% in the first five months of 2013 when compared to the same period in 2012. The sales growth is 5% better than the market average of 5.9% for this period.
Volkswagen Group South Africa’s reported sales in January to May 2013 were 44 103 units (39 777 in 2012: 10.9%). Volkswagen sold 36 143 units (33 033 in 2012: +9.4%) and Audi delivered 7 960 units (6 744 in 2012: +18%).
The sales performance further strengthened Volkswagen Group South Africa’s leadership position in the South African car passenger market in 2013 resulting in a passenger car market share of 23.8% (22.7% in 2012: +1.1%).
Polo Vivo, which is manufactured at Volkswagen’s Uitenhage factory, was the best-selling passenger model with 15 135 units. Polo Vivo has been the top-selling passenger car in South Africa for the past three years. It was followed by Polo with 11 987 units.
Audi’s market share has grown in the premium segment during January to May 2013. It gained further a 1.9% and now stands at 22.3%. This performance has been supported by the introduction of new models such as A3 Sportback and Q5.
“The Volkswagen Passenger and Audi Brands have continued to perform strongly in 2013 and we are confident that we will be able to consolidate our leadership position for the rest of the year. We still believe that the market will continue to grow in 2013 albeit at slower levels than in the first quarter,” said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa