Lake Buena Vista, Florida, U.S.A. – The efforts of Chevrolet designers and Walt Disney Imagineers are now on display at Walt Disney World Resort where Test Track presented by Chevrolet opened to the public today.
The redesigned attraction gives guests a deep look inside a professional design studio creating a first-of-its-kind multi-sensory virtual experience in automotive design.
Chevrolet and Disney tapped their best design talent with expertise ranging from industrial and automotive design to architecture and animation. The design collaboration began 18 months ago with a few guiding principles – create an experience that is personal, future-focused and optimistic.
Chevrolet is General Motors’ largest global brand with annual sales of more than four million vehicles in more than 140 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine bold design, performance, innovation and practicality. They provide outstanding value for money. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated its centenary in 2011. The brand was re-launched in Europe in 2005. It is represented with a total of 2,500 sales and service outlets in Western and Central Europe. The UK Chevrolet line-up includes the Spark city car, the Aveo, the compact Cruze, the Orlando family van, the Captiva SUV, the legendary Camaro and Corvette sports cars and the extended-range Volt electric car. In 2012, Chevrolet launched the Cruze station wagon.
About GM Design
The first and largest global automotive OEM design function, General Motors has a network of ten Design Centers in seven countries around the world. The GM Design team is made up of designers from a variety of disciplines, not just vehicle design specialists. Designers from architecture, fashion, ceramics, graphic and interior design fill the studios globally, sharing expertise, new approaches and perspectives.
About Walt Disney World Resort
Walt Disney World Resort is a contiguous, nearly 40-square-mile, world-class entertainment and recreation destination featuring four theme parks (Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (25 owned and operated by Walt Disney World, includes seven Disney Vacation Club resort properties); 81 holes of golf on five courses; two full-service spas; Disney’s Wedding Pavilion; ESPN Wide World of Sports Complex; and Downtown Disney, an entertainment-shopping-dining complex. Walt Disney World Resort is also included in vacation packages of Disney Cruise Line. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971. Open daily, year-round.