- ŠKODA UK reveals exciting Yeti video exclusive featuring American rapper and television host, Xzibit
- One minute film is based on MTV Pimp My Ride concept
- ŠKODA UK launches ŠKODA Yeti Urban, a limited-edition version of its award-winning Yeti compact SUV
Milton Keynes, 2 April 2012 – ŠKODA has today revealed an exciting video exclusive featuring American rapper and television host, Xzibit.
The minute long sketch, based on the popular MTV Pimp My Ride concept, shows the reality show star unveiling a brand new Yeti, boasting a high ride height, panoramic sun roof and Varioflex seating. Produced by Leagas Delaney on behalf of ŠKODA Auto, in cooperation with Xzibit and the MTV Pimp My Ride concept, the spoof follows a customer who is looking to ‘modify’ his current car, and his subsequent delight when the compact SUV is uncovered.
Heidi Cartledge, Head of Marketing for ŠKODA UK, commented: “The video is a fun take-off of the popular television series, and really brings to life all of the reasons that customers are continuing to choose the Yeti in ever-increasing numbers.
“This video coincides with the launch of the ŠKODA Yeti Urban in the UK; and we are confident that this new model – restricted to just 750 cars – will enjoy the same success particularly amongst younger and more style-conscious UK buyers.”
The ŠKODA Yeti Urban is a limited-edition version of the manufacturer’s award-winning Yeti compact SUV; based on the already popular SE trim, the model features up to £2,450 worth of extra equipment at no extra cost when compared to the SE.
The ŠKODA Yeti compact SUV has been a huge sales success since its launch – more than 8,800 have been registered in the UK. It won 12 independent product awards along the way, and charmed UK car buyers with its on-road performance, family-orientated practicality and rugged styling.
The ŠKODA Yeti Urban is on sale from the beginning of April 2012 priced at £16,995 OTR for the petrol model and £18,335 OTR for the diesel.