Sienna Miller and James Franco celebrate the world premiere of the BMW i3

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Sienna Miller and James Franco celebrate the world premiere of the BMW i3

New York / London / Beijing. Three cities. Three  continents. One world premiere. Yesterday, Monday 29 July 2013, saw  the simultaneous ceremonial unveiling of the BMW i3 in London, New  York and Beijing. The first premium car to be purpose-designed as an  all-electric vehicle was revealed to the public for the first time by  six BMW Group board members in the various metropolises. The  highlight of the London event came after the formal unveiling of the  BMW i3 when the BMW Group hosted a launch party at Old Billingsgate  Market.

Some 600 people joined the BMW Group and star guests Sienna  Miller and James Franco to celebrate the debut of the BMW i3. The  actors were clearly impressed by the vehicle’s electric drive system  and its consistent approach to sustainabitility in its design: “Being  a new mother I am very passionate about making green changes in my  life to leave a better world for the next generation. 100% electric as  well as stylish is something brand new which no one else offers making  the BMW i3 the perfect city car for me”, so Sienna Miller. James  Franco was equally taken with the BMW i3: “As a champion of art and  design I love the way BMW has managed to combine style, functionality  and technology. This car makes being green cool, which is really important.”

Good    morning New York. Hello london.    Good evening Beijing. Compact, agile,  sustainable: the BMW i3 represents the intelligent choice of  transportation for conurbations. To reflect this, the BMW Group  invited board members to three megacities, where they simultaneously  gave the starting signal for a new era of mobility. Along with  designers Adrian van Hooydonk, Benoit Jacob and Daniel Starke, they  also gave invited guests an insight into the car’s design and  solutions for sustainable mobility in the future.

New York, local time  8.30 hrs.

Launch of the BMW i3 at Center 548 by:

  • Dr.  Norbert Reithofer, Chairman of the Board of Management  of BMW AG
  • Peter Schwarzenbauer, Member of the Board of Management of  BMW AG, MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group
  • Adrian van Hooydonk, Senior Vice President BMW Group Design

London, local time 13.30 hrs.

Launch of the BMW i3 at Old Billingsgate Market by:

  • Dr. Ian Robertson (HonDSc), Member of the Board of  Management of BMW AG, Sales and Marketing BMW, Sales Channels BMW Group
  • Dr. Herbert Diess, Member of the Board of Management of BMW  AG, Development
  • Benoit Jacob, Head of Design BMW i

Beijing, local time 20.30 hrs.

Launch of the BMW i3 at The Workshop by:

  • Dr. Friedrich Eichiner, Member of the Board of Management  of BMW AG, Finance
  • Harald Krüger, Member of the Board of Management of BMW AG, Production
  • Daniel Starke, Head of Interior Design BMW i3

Launch party for the BMW i3 with star line-up at Old    Billingsgate Market.    Alongside renowned screen stars Sienna Miller and James Franco,  the London launch party attracted numerous international celebrities  to Old Billingsgate Market – among them supermodel Poppy Delevingne  and Ben Hudson, lead singer of the Britpop band Mr Hudson. Other  guests included actress Laura Bailey as well as It-Girl and model  Peaches Geldorf. Manning the DJ decks to provide the musical  entertainment were “in” model Amber Le Bon, daughter of 80s supermodel  Yasmin Le Bon and Duran Duran singer Simon Le Bon,  along with  Guinness heir and “it” boy Jack Guinness.

About BMW i. BMW i stands for visionary vehicles  and mobility services, inspirational design and a new interpretation  of premium that is strongly defined by sustainability across the  entire value chain. With BMW i, the BMW Group redefines the concept of  individual mobility. The BMW i3 is the world’s first premium car  designed from the ground up to be powered by an electric drive system  with revolutionary lightweight construction. The result is hallmark  BMW driving pleasure in undiluted form, delivered with zero emissions  and an engaging intensity unmatched by any electrically powered vehicle.

The BMW i3 will be available to customers in Germany in November 2013  at a base price of 34,950 EUR.

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