READY STEADY GO” WITH NEW IMPROVED HPI DRIVEAWAY

Top Dealers Back Relaunch of 7-Day Free Insurance Offering

HPI’s new partnership with the UK’s leading High Street insurance broker, Swinton, has today launched its improved 7-day FREE insurance programme, HPI Driveaway.  Subscribers to HPI Driveaway’s pioneering predecessor have been signing up to the upgraded offering in eager anticipation of today’s release, including leading UK car retailers:

  • Available Cars
  • The CarShop
  • Carcraft
  • Cargiant
  • Co-operative Motor Group
  • Lookers
  • Motorpoint
  • Park’s
  • Perrys
  • Renault Retail Group
  • Vertu

“All the elements that made the previous HPI Driveaway such a huge success are still there, but the areas that our customers said needed tweaking have been fine-tuned, thanks to our partnership with Swinton,” comments Daniel Burgess, Managing Director for HPI.  Testament to this is the move by thousands of motor dealers, including many of the UK’s leading used car retailers across Britain and Northern Ireland, to sign up and reap the benefits of HPI’s enhanced free short-term insurance solution.”

David Crane, Commercial Director of Vertu explains why it is continuing its longstanding relationship with HPI: “HPI Driveaway plays a key role in enabling our sales team to complete a fast and efficient sales process.  Crucially, the new HPI Driveaway continues to offer cover for seven days, not just five like some other providers, delivering added value and the ultimate in convenience and comprehensive cover for our customers.   What’s more our customers will be able to take advantage ofcompetitive annual quotes through the brokered solution that Swinton bring, helping to boost customer satisfaction. In such a competitive market, HPI Driveaway really helps us stay one step ahead and the latest enhancements will ensure the product remains our first choice.”

Continues Daniel Burgess: “We launched the HPI Driveaway scheme in 2004 as a 7 day free insurance offering, and the duration of free cover has proved to be fundamental to its success for our dealers. In fact it’s fair to say that the 7 day cover element is recognised and trusted as much as the HPI brand and our service levels behind it.  By aligning ourselves to Swinton we  are not only able to continue to offer 7 days free cover, but move the service from being web based and serviced overseas to being a dedicated UK call centre, is something our dealers called for and which Swinton is perfectly placed to support. Furthermore, we have extended the ages of people we now cover to up to 80, vital for an ageing population.”

Lookers find the simplicity of the new call centre support for HPI Driveaway a key particularly attractive benefit. Andy Bruce, Managing Director of Lookers concludes: “HPI Driveaway has long been an integral part of our sales process.  Now, with no complicated web forms to complete and cover arranged through UK call centres, it will be even faster and easier for our dealers and customers alike. In addition, the enhanced HPI Driveaway offers cover for cars up to 10 years old, making it the ultimate in flexibility. HPI has continued to listen to dealers and deliver the products we need to compete in a tough market.”

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