Amsterdam. During a traditional ceremony four Queens Guards handed the key of the lifestyle shop to the Director of BMW Group The Netherlands Jan-Christiaan Koenders and the Director MINI Netherlands Chris Collet.
This Saturday the store opens to the public. MINI is the first car brand in the Netherlands to open an official Brand store. Everything in the store revolves around the pure experience of the British brand. The Brand Store offers a large assortment of MINI accessories and lifestyle articles. Visitors can also compose their own MINI on a large screen. The Dutch Brand Store is a pilot for the rest of the world.