NISSAN SUPPORTS WWF WATER BALANCE INITIATIVE

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ROSSLYN, PRETORIA (Wednesday, 31 August 2011) – Nissan South Africa (Nissan SA) has handed over a NP300 Hardbody  to the World Wide Fund for Nature (WWF-SA) to assist in the organisation’s Water Balance Programme.  The programme was established in 2008 with the aim of challenging and empowering corporate South Africa to help create a water secure future by reducing demand, increasing supply and maintaining the health of the country’s high water provisioning catchments.

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 Rodney February, implementation manager for the WWF Water Balance Programme, said: “Our social well-being and the sustainable development of our country is underpinned by healthy and functional water natural systems. However, these are under threat due to increased urbanisation and economic growth. Additionally the immense pressure on South Africa’s freshwater ecosystems is also a result of the impact of invasive alien species which are sucking dry our limited water resources. In order for us to successfully respond to some of these challenges, urgent and concerted effort is required from all sectors, including the private sector.”

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Accepting the vehicle, February said that Nissan’s support through donating the vehicle will be instrumental in enabling the successful implementation of the programme. “In the case of the Water Balance Programme, a large part involves off-road travel to mountain catchment areas, mainly in the Eastern and Western Cape, but also in Mpumalanga and Kwa-Zulu Natal, where a four-wheel drive is essential. We are delighted that Nissan SA has donated a NP 300 Hardbody, which will enable us to access these remote and rugged areas to remove invasive alien vegetation – one of the biggest threats to water and biodiversity – and, in so doing, release this precious resource back into the system.”

In seeking a symbiosis of people, vehicles and nature – Nissan’s global environmental philosophy – Nissan SA’s corporate and general affairs director Wonga Mesatywa said that the company was pleased to support the Water Balance Programme. “It gives us an opportunity to demonstrate Nissan’s commitment to responsible environmental practices and to showcase the NP300 Hardbody, which is one of a range of diesel engines aimed at better all-round, fuel-efficient performance with minimum smoke emission. We are also delighted to be associated with an organisation of the calibre of the WWF, a global beacon for conservation and sustainability.”