NISSAN’S AUTO AFRICA DISPLAY REPRESENTS A SHIFT IN DESIGN, PERFORMANCE AND FUNCTIONALITY OF ITS PRODUCTS
“The impact of the Nissan SHIFT_ philosophy is clear in everything Nissan does,” said Roel de Vries, Nissan South Africa’s director of marketing and sales.
“It is clear in the design, performance and functionality of our current and future products.”
Nissan South Africa’s presentation at the biennial Auto Africa motor show pays homage to Nissan’s Japanese heritage and combines this with modern materials and technology to provide a sophisticated platform for the motor company’s message.
Designed by Nissan’s global exhibition specialists George P Johnson and constructed by award-winning South African company Set Squared, the Nissan stand at Auto Africa dominated the east end of Hall 5 and occupies an area of some 1 000 square metres.
On display are 14 examples of the new Nissan’s dynamic passenger and sport utility vehicles, each representing a shift in design, performance and functionality. These include the Tiida hatch and sedan, Micra, 350Z (production and racing), Murano, X-Trail, Pathfinder, Patrol, Navara (production and racing), Hardbody and Primastar.
Star of the show is Qashqai, a new crossover vehicle very recently unveiled in Paris by Nissan chairman and CEO Carlos Ghosn.
“We are delighted to have secured Qashqai for Auto Africa so soon after its world debut,” said De Vries. “Qashqai – its name derives from an Iranian nomadic tribe – is a genuine 4×4 and perfectly represents Nissan’s big shift in the expression of design, performance and functionality.
“We will use Qashqai to link our extensive SUV line-up with our growing passenger vehicle line-up. This link is further strengthened by the Nissan motor sport display, which showcases our considerable current and past successes in circuit and off-road racing,” said De Vries.
Members of the public will able to sample Nissan’s off-road products on the Sasol-sponsored off-road track specially laid out at Auto Africa.
Johannesburg NASREC MAP
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