- Nissan is using the latest social media technology to deliver the ultimate Paris Motor Show experience
- Google+ Hangout with Nissan DeltaWing creator Ben Bowlby and full on stand hands-free social media using RFID (Radio Frequency IDentification) experiences underline Nissan’s commitment to innovation
- Up to 10,000 people are expected to take advantage of automated photos and unique content shares enabled by RFID technology
- Nissan visitors will be able to design their own car and appear in Times Square
- Micra experience will let visitors appear on the front cover of a magazine
PARIS (25 September, 2012) Experience, interact and share – Nissan is taking the excitement of a global Motor Show online through a series of socially enabled experiences. From on-stand RFID activation points to a live Google+ Hangout with the creator of the awe-inspiring Nissan DeltaWing, a full spectrum of social activities will include millions in the Paris Motor Show conversation.
The day before the show even opens to the media, Nissan fans will get unprecedented access by taking part in a Google+ Hangout broadcast live from the Paris Show stand on Wednesday 26th September at 3pm CET. Members of the online community will be able to login to the live video broadcast and pose their own questions to the man who is challenging every aspect of race car design.
Once the doors to the show are open, no fewer than twelve individual RFID (Radio Frequency IDentification) activation points will be available on the Nissan stand. Through a simple sign-up process, visitors can easily link their on-stand experience with friends via their Facebook account by using a hands-free passive ultrahigh-frequency (UHF) RFID system created by Dwinq, a social-media technology company based in Massachusetts, USA.
Four bespoke experiences have also been created for visitors who register for automated social media sharing using the RFID platform. Each person will receive a personalized VIP card and lanyard, allowing them to design their own car, create a sound for the Nissan LEAF and appear on the front cover of a magazine via the Micra experience. Stand visitors will also be able to see themselves on a digitally created picture of Times Square in a special Nissan NV200 New York Taxi application.
David Parkinson, General Manager Social & Digital Engagement for Nissan in Europe, explained: “Our customers expect us to be bold with technology and social media, so we wanted to create a series of show experiences which were exciting and socially shareable. Through the personalized RFID experiences, we are really excited to have created a truly socially interactive stand throughout which we’re confident our show visitors will love.”
In addition to the millions of Google+ users who will have the opportunity to be part of Ben Bowlby’s Hangout, up to 10,000 people are expected to participate in Nissan’s interactive experiences first hand, during the two-week show.