New Ford Fiesta Shatters Small-Car Mould

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New Ford Fiesta Shatters Small-Car Mould

  • Award-winning 1.0-litre EcoBoost® engine delivers thrilling performance with exceptional fuel efficiency
  • Impressive array of features and technologies that proves small can be smart
  • Personalization features and hot new colour combinations make the 2013 Ford Fiesta a car that not only revels in the spotlight, but demands it

PRETORIA, South Africa, 21 February 2013 –  Ford’s new Fiesta sports bold new styling, a number of feature enhancements and the introduction of the International Engine of the Year, the 1.0-litre EcoBoost engine.

“Customers want cars that are expressive and fun to drive without breaking the bank,” says Ford Marketing Manager, Gavin Golightly. “Fiesta delivers all the excitement and performance drivers are looking for with the added bonus of exceptional fuel efficiency.”

Ford Fiesta Attention Grabbing Styling

With a fresh new exterior, improved material craftsmanship inside and a significant injection of the latest technology from Ford, the new Fiesta is sure to turn heads.

The new Fiesta face is dominated by a large trapezoidal front grille bracketed by laser-cut headlamps with daytime running lamps** that use LED technology and a power-dome bonnet design. A range of 12 vibrant and dynamic colours, including new Copper Pulse, Hot Magenta and Candy Blue add further appeal.

The new Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower centre console and is replicated in door panels. A satin-chrome detailing finish is also offered along with Ford’s signature Ice Blue lighting to illuminate dials, switches and displays. Ford has relocated power window switches, and interior door handles in the new Fiesta to deliver ergonomic improvements and has introduced higher quality contact point finishes.

New Fiesta also offers new and improved storage solutions including a new central arm-rest that provides additional storage and door pockets that are larger and more practical.

Ford Fiesta Fuel efficiency and fun

The most dramatic and distinctive Fiesta to date will deliver exceptional levels of fuel efficiency lead by Ford’s patented new 1.0-litre EcoBoost® engine. This landmark engine, already selected for both the Popular Mechanics 2012 Breakthrough Award and Engine Technology International’s “International Engine of the Year” Award in Europe, records CO2 emissions of just 99g/km and utilises only 4.3l of petrol per 100km* on a combined cycle route – a clear indication of Ford’s commitment to providing consumers with fuel-efficient vehicles.

While the diminutive size of the 1.0-litre EcoBoost ensures its efficiency, it offers performance to rival much larger displacement engines. With 92kW and 170Nm on offer the 1.0-litre EcoBoost delivers more power for its size than even some premium cars.

EcoBoost is fundamental to Ford’s strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel economy. EcoBoost engines deliver fuel economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger, less-efficient engines. Ford’s leadership with EcoBoost has resulted in more than 125 patents on the technology.

Ford has also introduced Auto-Start-Stop on the 1.0-litre EcoBoost. This feature automatically shuts down the engine when the vehicle is at idle and restarts it when the driver wants to move off. Smart Regenerative Charging reduces engine wear and tear by selectively engaging the alternator and charging the battery when the vehicle is coasting and braking.

While the 1.0-litre EcoBoost is garnering plenty of attention, Ford will continue to offer its tried and tested 1.4-litre petrol and 1.6-litre TDCi engines within the line-up. The 1.4-litre engine is a proven performer with 71kW and 125Nm on offer and using 5.7l of petrol per 100km*. The 1.6-litre turbo diesel model produces 70kW and 200Nm while using only 3.6l of diesel per 100km* and emitting just 95g/km of CO2.

Ford Fiesta Small is smart

In addition to its new EcoBoost engine, Fiesta boasts a wide array of technologies and features that keep drivers connected and add to the overall driving experience.

SYNC™** introduced recently on Focus models, is now also available in the Fiesta range allowing the driver to bring digital media players and Bluetooth® enabled mobile phones in the new Fiesta and operate the devices via voice commands  and steering wheel mounted controls.

Ford’s MyKey®** is a new feature on Fiesta, which enables parents in particular to encourage safer driving and limit their children’s exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

“This car was built for the digital generation,” says Golightly. “With Bluetooth® connectivity and MP3 capabilities, tech-savvy people who use social media to be constantly connected with the world around them won’t be slowed down when they get in this car.

Ford Fiesta Big on safety

The new Fiesta continues to offer substantial safety features. An Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) is standard across the entire Fiesta range. EBD automatically varies the amount of force applied to each of a vehicle’s brakes based on road conditions, speed and loading to maximise stopping power while still maintaining control of the vehicle. Hill Launch Assist**, offered as an option on Trend derivatives and fitted as standard on Titanium models, helps prevent the vehicle from rolling backwards after the driver has come to a stop on a slope or incline. Safety is also enhanced with seven airbags** (dual front, side, curtain airbags and driver knee airbag), earning the Fiesta a five-star Euro NCAP safety rating.

Ford Fiesta Something for everyone

There are three engine derivatives and three specification grades on offer allowing customers to choose the Fiesta that best suits their individual needs, while a selection of Option Packs will allow customers to tailor a model to their specific needs.

The range topping Titanium models are extensively equipped with premium features such as a keyless entry, power start button, auto headlamps, auto dimming rearview mirror, rain sensing wipers, auto folding mirrors with puddle lamps and cruise control.

The Fiesta is available with a fully comprehensive 4-year / 120 000km warranty and 4-year / 60 000km service plan. Service intervals are staggered at 20 000km intervals for the petrol derivative and 15 000km for the diesel models. Customers will also benefit from 3-years of Roadside Assistance and a 5-year corrosion warranty.

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