New Fiat 500 to launch in UK with flight on the London Eye

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FIAT Group Automobiles UK is launching its new FIAT 500 in Britain – with a flight in one of the capsules on the world’s largest ferris wheel, the British Airways London Eye!

The new Fiat 500, which was recently voted Car of the Year 2008 (not to mention the 5th Gear and British Car Magazine Car of the Year awards), will take to the air on Monday 21 January at 8.00pm – exactly 500 hours into the New Year.

FIAT is also staging a celebrity and showbiz ticketed event around the launch, featuring live bands, top presenters, and a fantastic light show.

FIAT UK Marketing Director, Elena Bernardelli, says: “It will be a great event, and we at FIAT are committed to making the country smile for the night.”

London Eye Head of Sales and Marketing, Helen Bull, says: “After celebrating 2008 with a phenomenal firework display, what better way to continue the party than with a fantastic event only 500 hours into the New Year, with 2008’s Car of the Year.”

The phenomenal 500 will make a similarly spectacular debut in South Africa in July.