The theme for the Maruti Suzuki pavilion at the Auto Expo 2012 is ‘Way of Life’. It encompasses the dynamic state of life today – one which is packed with many joyful moments. Fueling dreams and bringing excitement to peoples’ lives is Maruti Suzuki’s way of life. The logo reflects that philosophy: the human figures express the excitement, vigor and energy that drive Maruti Suzuki and the brushstrokes in bright colours depict the company’s seamless adaptability to the needs of the hour.
The pavilion showcases an entire spectrum of automobiles. Five specially designed zones showcase the varied offerings from the Maruti Suzuki stable. The center zone at the heart of the pavilion presents the ‘Excitement’ fleet: YL8, New Dzire, Mini SUV and 2 Super Bikes. Zone 1 has the ‘Spirit’ fleet, the widest range of family cars: Estilo, Wagon R, Ritz, Alto, A-Star and Swift. Zone 2 displays the practical ‘Value’ fleet: MR Wagon, Solio and Palette from Suzuki, Japan. Zone 3 with the ‘Sporty’ fleet is the most thrilling of the lot: Kizashi, Grand Vitara, the SX4 hatchback and SX4 Ltd. And in Zone 4 the ‘Straightforward’ fleet makes room for the entire family: Eeco and Omni.
Maruti Suzuki has also taken technology to an all new level at the IT Zone of the pavilion. Using the futuristic Microsoft Kinect Sensor device with Vuzix Wrap 1200VR glasses, the company provides a unique interactive experience. Another feature is the ‘Message Wall’, where users enter their messages using MagicCube virtual keyboards. The pavilion also has an ‘Interactive Wall’, where 3 touch-screens entertain the users with an enthralling game. Maruti Suzuki has introduced an innovative ‘Facebook Wall Post’ feature, which further enhances user engagement.
Be it technology that powers the new confident India or design that caters to each desire, the Maruti Suzuki pavilion promises exciting new possibilities every year.
Come experience the Maruti Suzuki Way of Life at the Auto Expo 2012, from 5th to 11th January, at Hall no. 14, Pragati Maidan, New Delhi.