Last week (Friday 17th August) Howard Derham 20, from Kent received the keys to a brand new Alfa MiTo Quadrifoglio Verde, which he won by racing the 1.16-mile hill climb at this year’s Goodwood Festival of Speed on a new Augmented Reality motor racing app, created by Goodwood’s Moving Motor Show partner, Auto Trader.
The competition, which was run in conjunction with Auto Trader, gave participants who came to the Auto Trader stand at the Goodwood Festival, the chance to win an Alfa MiTo Quadrifoglio Verde, complete with the latest carbon fibre seats, by racing a virtual version of the car around a full 3D version of the Goodwood circuit.
Each entrant who undertook a lap was automatically entered into the prize draw to win the MiTo Quadrifoglio Verde. Howard Derham’s name was selected at random after the event.
The prize car, which was given away by Auto Trader, was presented by Cristiano Calabrese, Group General Manager for Motor Village Croydon, which stocks the latest models in the Alfa Romeo range, and offers full aftersales facilities. Alfa Romeo UK is currently offering a five year extended warranty on the Alfa MiTo and Giulietta models until 30 September 2012.
Cristiano commented: “Alfa Romeo is an iconic marque and a hugely passionate brand. We are very pleased to be able to present Howard Derham with his new Alfa MiTo Quadrifoglio Verde prize. We are sure he’ll have many happy miles of motoring ahead of him.”
Damien Dally, Head of Brand, Alfa Romeo UK, said: “We would like to congratulate Howard Derham on his wonderful win and also thank our competition partner Auto Trader for working with us to create this innovative opportunity. This is another great example of the exciting activities that Alfa Romeo continues to engage in. Goodwood Festival of Speed also saw the launch of our inaugural Alfa Live music event, bringing performances from The Charlatans, Steve Cradock and Marner Brown to the Alfa stand this year.”