Kia Motors South Africa launches online chat

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(SOUTH AFRICA) March 31, 2010 – In a world that is becoming more customer-centric and consumer driven, the customer and his specific, individualised needs has become increasingly important. This, together with globalisation and customisation, has resulted in a shift in the nature of consumer expectations. The speed at which information is available has become critical in an ever changing global landscape.

In an effort to become the market leader in innovation and CRM (Customer Relationship Management), Kia Motors South Africa is proud to announce the launch of “Live Online Chat”. This revolutionary new application enables customers to access the Kia Motors South Africa website (kia.co.za) and conduct real time discussions with dedicated professionals, covering all areas related to Kia’s products, services, special promotions, dealer network and all other queries.

This ground breaking initiative is a first of its kind in the South African motor industry, with Kia Motors South Africa being the only manufacturer providing a service with a customised and individualised nature to this extent. It is also one of the first steps in Kia Motors South Africa’s strategy of becoming truly customer orientated by offering innovative solutions with a “surprise” element, living up to its slogan “The Power to Surprise”.

“Live Online Chat” will be operational during business hours, and is easily accessible in the top right hand corner of the website. With one click of the mouse, anyone can start a live discussion with one of our highly skilled, dedicated experts.

Kia Motors: The Power to SurpriseTM