Hyundai reaps rewards of quality effort

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Attention to quality and detail is paying dividends for South Korean car manufacturer Hyundai Motor Company.

Hyundai recently took 7th place in a reliability study by the U.S. magazine, Consumer Reports, climbing six places from the previous year. Hyundai performed better than German luxury brands, BMW in 19th place, Volkswagen 27th and Mercedes Benz 36th.

According to the study, new models from Hyundai are edging closer to the Japanese in reliability. The results show that the Japanese and South Koreans continue to make the most reliable vehicles, with 11 problems per 100 vehicles, compared to European manufacturers that continue to lag with 19 problems per 100 vehicles.

The Hyundai Santa Fe sports utility vehicle was selected as the most impressive car in its category, while the new Hyundai Azera was named the most reliable new vehicle. This is not surprising for a vehicle that was also rated best build quality in its class in the 2006 J.D. Power and Associates Initial Quality Survey in the USA.

The Consumer Reports survey is based on more than 1.3 million consumers’ one-year evaluations of 2,200 different models released in the USA between 1997 and 2006, and ranks these models by the amount of problems they had.