Hyundai has unveiled an ix25 concept model at the 2014 Beijing International Automotive Exhibition as an apetizer for the launch of such a sophisticated small-sized SUV – another strategic pillar for Hyundai Motor in the world’s largest auto market – exclusively in China later this year.
The ix25 concept hints at a premium look, based on Hyundai Motor’s evolved Fluidic Sculpture 2.0 design philosophy. Harmony between a bold front, voluminous side, sporty rear and other details complete the premium small-sized SUV’s design. Equipped with a Nu 2.0 engine, the ix25 concept features an overall length of 4 270 mm, overall width of 1 780 mm and overall height of 1 630 mm, while its wheelbase reaches 2 590 mm.
“Hyundai Motor has grown into a leading automaker in China through continuous innovation and we are now poised for a new challenge to become the most loved brand by Chinese customers,” said Hyundai Motor President Sung Kee Choi. “We will now prepare for another successful decade in China through the launch of high-quality models such as the ix25 SUV, which is strategically-developed for China, and the all-new Genesis.”
The ix25 will mainly target the young generation who seek style and practicality at the same time, and Hyundai Motor is planning various marketing activities to attract them. With its launch in the second half of this year, Hyundai Motor expects to complete its competitive SUV line-up in China, from ix25, ix35, Santa Fe to Grand Santa Fe, aiming to secure the leading position in the country’s rapidly growing SUV market. The “i” in ix25 represents the “inspiring, intelligent and innovative” characteristics of the young generation.
