Official opening of Honda Alexandra
This past Sunday saw the opening of Honda’s newest dealer in South Africa. Honda Alex is the first of many emerging market dealers that is envisaged for the motorcycle industry leader.
The day started off with a breakfast run hosted by the local motorcycle club, The ASSAULT RIDERS and was lead by their president Eugene Makhene who also runs the sales arm of Honda Alex. Starting at the new dealership and making their way to Honda’s training facility outside Pretoria, African Dream Adventures or more commonly known as the Honda Academy. The group ride went down a treat to start the day’s proceedings.
Once the run was over and the gaggle of bikes filtered into Alex with hooters blowing and engines revving, the opening was officially a go. Droves of Alex community members were drawn to the venue by the sheer noise and spectacle of the event.
The program of events commenced with the “cutting of the tape ceremony” lead by Honda Motor Southern Africa’s president Mr. Yoshiaki Nakamura and Suping Pooe Manager of Honda’s Emerging Market Development program. It was a joyful moment for both Pooe and Mr Nakamura who after months of planning and execution, stood proudly at the door of their new venture. Mr. Nakamura had this to say:”It is truly a joyous moment for the management and staff of Honda Motor Southern Africa. This is our pilot dealership in our plan to bring motorcycle mobility to every man women and child of South Africa. We already have 35 Honda Wing dealers in South Africa and this new direction will complement the “fun” side of our business with commuter based operations closer to the residential areas catering for the emerging market. We see huge value in this market and are striving to bring Honda’s to the masses through well priced, reliable products as well as finance schemes that are not out of reach of this specific type of consumer, as well as the usual service and back up you would expect from Honda.”
After the formalities were wrapped up, the entire group of guests, staff and visitors embarked on a mass ride/walk into Alex lead by members of the Nyaope School in the area wielding 19 trees to be planted in the streets of the area.
The sea of red made its way around the township spreading cheer and the message of motorcycling through uplifting the community.
The day was ended off with a local DJ and some welcome snacks making all the street party goers smile even wider than before.
Honda Alex is a fully fledge Honda dealer and they offer everything from bikes to parts and also a fully accessorized workshop with capable staff in both sections. For sales contact Eugene (011) 440 7353 and Workshop: Phambili (011) 440 7339.