Goodyear launches new web portal to help fleets improve efficiency and environmental impact
As part of its campaign to help commercial fleets improve fuel economy, Goodyear launched a website (www.fleet-fuel-efficiency.eu) dedicated to providing fleets with information to reduce their costs and improve their carbon footprint.
According to a survey of more than 400 fleet managers in Europe, almost a third (28%) say a lack of information is preventing them from making greater fuel efficiency savings.
The web portal and related Twitter feed (@efficientfleet) feature the latest industry information; Goodyear ’s top tips for helping fleets improve fuel efficiency, and best practice case studies in green fleet management.
The web portal also hosts information on Goodyear’s upcoming fleet symposium ‘Driving fuel efficiency in Europe’s road freight transport’. The event will take place in Brussels, Belgium on January 25th.
European policy makers, industry experts, and transportation academics will share the latest innovations, legislative trends, and research to help fleets from all sectors and regions improve their overall fuel efficiency and reduce their CO2 emissions. Keynote speech will be delivered by Mr. Siim Kallas, the Vice-president of European Commission and Commissioner responsible for transport.
“We see the website as a forum for fleets across Europe to come for advice, support, and information for improving their fuel efficiency,” said Boris Stevanovic, EMEA (Europe, Middle East & Africa) Marketing Director Truck Tyres, Goodyear Europe.