- Ford introduces Driving Skills for Life Programme to South African youth
- 2 000 Grade 12 students to participate
- One lucky winner to drive away in new Ford Figo
PRETORIA, South Africa, 07 June, 2013 Ford Motor Company of Southern Africa (FMCSA) will educate approximately 2 000 Grade 12 learners on a unique programme that aims to equip them with various life skills.
Called the Skills 4 Life initiative the programme will roll out to all of the Provinces engaging 20 schools across the country.
“Teenagers will be faced with many challenges in their life, the aim of this projects is to help them become safer and more responsible in their own lives,’ says Peter Lawson, Vice President of Operations, FMCSA.
The day-long workshop will focus on various challenges facing local youth including rape, abuse, unemployment, suicide, substance abuse and road accidents. In order to equip the students to deal with these pressures various breakaway session have been designed focusing on financial skills, communications skills, time management, self-empowerment and safe driving skills.
Ford will educate the learners on safe driving through its internationally developed Driving Skills for Life programme.
“Most teens are eager to get behind the wheel and enjoy the freedom of being able to drive their own car however the reality is our roads are a dangerous place, even more so for younger, less experienced motorists,” he continues.
With the aim of providing teens the skills required to become safer more responsible drivers the learners will participate in a ride and drive educational event. Professional driving instructors will be on hand to educate the young students on seat belt usage, speeding, drinking and driving and distracted driving as a result of texting and driving.
“Our instructors receive extensive training both locally and abroad. We will also incorporate specialised equipment brought in from the U.S. For example Drunk Goggles are used to demonstrate the effect that alcohol has on ones’ vision and at the same time it is a fun and tangible way of demonstrating the implications of drinking and driving.” adds Lawson.
Learners that participate in the Skills 4 Life programme will be invited to create their own peer-to-peer video focusing on what they learned at the event. Participants will stand a chance of winning various prizes that include a professional driver training course from SIM Drive and computer skills courses from Unigrad College. Ultimately one winner will be selected and will drive away in a new Ford Figo as the grand prize.
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