FORD OF BRITAIN 100: IMAGE OF THE WEEK

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BRENTWOOD, Essex, 26th October, 2011 – To celebrate the centenary of Ford of Britain in 2011 the company is exploring its photo archive to reveal rarely seen images.

Ford’s unique relationship with Britain and its society will be illustrated each week by specially selected pictures.

Ford Picture of the Week

This week’s image shows the Ford Popular living up to its name at the 1954 Earls Court Motor Show.

In an era before online shopping and TV advertising, the motor show was an ideal opportunity for the British public to get close to a new vehicle. And for Ford customers that meant testing the interior comforts and, at a time when many drivers carried out their own servicing, having a good look at the engine.

At just £275 the Ford Popular allowed many people to own their first new car.