FAMILIES INVITED TO THE ISUZU PICK-UP’S BIG PULL CHALLENGE

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Tug-of-war challenge celebrates 14 July sales launch of all-new Isuzu pick-up Contest takes place at Isuzu dealers and is open to the whole family Games, free food and prizes mean fun for everyone Winners take away tough tool bag To celebrate the sales launch of the tough all-new Isuzu D-Max pick-up, Isuzu dealers across the…

  • Tug-of-war challenge celebrates 14 July sales launch of all-new Isuzu pick-up
  • Contest takes place at Isuzu dealers and is open to the whole family
  • Games, free food and prizes mean fun for everyone
  • Winners take away tough tool bag

Isuzu Big Pull Challenge

To celebrate the sales launch of the tough all-new Isuzu D-Max pick-up, Isuzu dealers across the UK are laying down a fun ‘Big Pull Challenge’ the whole family can enjoy.

Taking place on Saturday 14July – the day the new Isuzu D-Max officially goes on sale – the Big Pull Challenge is a tug-of-war competition for contestants to test their power against the all-new pick-up.  Only the toughest will triumph against the Japanese brand’s rugged new workhorse which boasts 163 ps and 400 Nm of torque from its highly efficient 2.5-litre twin-turbo common-rail diesel engine.

The competition is open to men, women and children of all ages, and with games, prizes and free great British grub for everyone, a trip to participating Isuzu pick-up dealers on 14 July will be loads of fun for the whole family.  And entrants will also be getting up close to the toughest new pick-up in the UK.

The winning contestant at each dealer – registering the highest pulling power on a precision monitoring device mounted to a static Isuzu D-Max – will take away a tough XL tool bag worth over £40, as well as a boosted ego and full bragging rights amongst their friends and family.  Everyone brave enough to have a go will take home a prize to remember the day they took on an Isuzu D-Max in the Big Pull Challenge.

Willing contestants must sign up at

https://bigpullchallenge.co.uk

and take on the Isuzu D-Max on Saturday 14 July before 16.00hrs.  The competition’s website lists all participating dealers and the competition’s terms & conditions.

William Brown, General Manager of Isuzu UK, said: “The Big Pull Challenge is a fun competition to find modern day heroes brave enough to take on the all-new Isuzu D-Max, a pick-up that has been engineered to be the toughest in its class.  While pick-ups are traditionally workhorses that help tough guys carry out tough jobs, they often double up as family transport when they’re off-duty.  So we’re encouraging families to do more than come along to support their dads.  We want them to get involved, too, because a trip to their local Isuzu dealer on 14 July will be great fun for everyone.”

An eminently capable and yet refined pick-up, the all-new Isuzu D-Max boasts competitive pricing and generous specification levels.  It is the only pick-up in the UK tough enough to be covered by a transferable five-year / 120,000-mile warranty.  Available in three body styles – single, extended and double cab – the Isuzu D-Max starts from £14,499 (CVOTR) for the entry-level single cab 4×2, rising to £21,499 (CVOTR) for the top-of-the-range Utah double cab 4×4 automatic.


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