Following its inaugural purchase of Renault Trucks in 2009, leading British food retailer, Iceland, has placed a major order for a further 80 vehicles through Renault Trucks UK. Nine more 18t 270.18 Renault Midlum rigids with Optitronic gearbox and refrigeration bodies went on the road in July, with 71 Renault Premium 4×2 460.18 EEV tractor units with Privilege cab and Optidriver gearbox delivered from October to January 2012. This order takes Renault Trucks’ share of the 300+ fleet to 40 percent.
The Premiums will deliver to Iceland’s 748 Stores nationwide, operating out of its four strategically located depots. The nine Midlums are operating out of the company’s Swindon and Enfield depots, with the trucks’ manoeuvrability making them ideal for deliveries to stores where access is restricted.
Cleaner, greener vehicles which reduce the company’s impact on the environment is a key objective for Iceland, a leading responsible retailer, underlined by its decision to specify the Premiums with EEV (environmentally-friendly vehicle) standard engines. Iceland’s Planning and Contracts Manager, David Rowlands, says: “Our current Premium tractor units are performing well and the customer service from Renault Trucks has been excellent, including the Optifuel Infomax fleet management downloads.”
He continues: “We chose to add further Renault trucks to the fleet based on a competitive package, the environmental benefits of the Premium’s EEV (enhanced environmentally friendly) engine and a track record of fuel efficiency.”
Iceland is one of Britain’s fastest-growing food retailers, with a network of over 740 stores nationwide offering a diverse range of frozen foods, groceries and chilled foods. The company is known for great value, product innovation and has recently been recognised as one of the best companies to work for in the U.K. In November 2010 the company celebrated its 40th anniversary.