ExCel, London May 2012
EcoVelocity the ground breaking eco car show has joined forces with the organisers of Grand Designs Live and the shows will run side by side in May this year at ExCel London.
The company behind the very successful Grand Designs Live show and The Ideal Home Show, Media 10 have purchased a majority stake in IGME Ltd, the organisers of the eco-car event, EcoVelocity. The partnership will capitalise on the growing public trend towards a low carbon, sustainable lifestyle.
Giles Brown, organiser of EcoVelocity and managing director of IGME Ltd commented: “This partnership is the perfect development for EcoVelocity, Media 10 have an enviable reputation for developing outstanding events and by running alongside Grand Designs Live, EcoVelocity immediately becomes part of a greater success story.
“What started as a joint promotion discussion quickly became a realisation that we could develop something to be much greater than the sum of individual parts. This helps resolve the age-old conundrum of how to attract affluent motorists to attend a motorshow as well as the holy grail of car show organisers – attracting female car buyers to visit the show!”
EcoVelocity will be a stand-alone event alongside Grand Designs Live and will continue with its own enhanced marketing campaign, which, with a considerably more accessible venue, will attract a much higher audience than in 2011.
Visitors to the show will be able to see and test drive the latest crop of eco vehicles which will include electric, plug-in hybrids, hybrids and other CO2-busting vehicles. Once visitors have driven the cars on their shortlist they can visit Grand Designs Live to see what’s new and sustainable for their home.
Grand Designs will further promote EcoVelocity (and vice-versa), visitors to both shows will be able to pass freely from one show to another on a single ticket. Grand Designs Live had record-breaking visitor attendance of over 100,000 last year and with the addition of EcoVelocity, visitor numbers are expected to be higher.
Lee Newton, managing director of Media Ten Ltd, commented: “We are delighted to add EcoVelocity to our growing stable of events, it is the perfect fit with Grand Designs Live and the audience profiles are very closely matched.
“We recognise that homes and cars are two of the most important and high value purchases in most people’s lives and by bringing the two shows together under one roof provides eco-conscious visitors with the best of both worlds and great value for their ticket price.”
Metro remain a core media partner and will be promoting the event, and its exhibitors heavily through an advertising and editorial campaign. What Car? Magazine will be supporting EcoVelocity through its print and online community and will host their ever-more-important Green Awards from the show.
EcoVelocity also has extensive backing and support from a host of other national, regional and vertical media partners to ensure EcoVelocity becomes the most popular low carbon car show in the UK.