“I’m excited to give consumers the opportunity to have a voice in how they would design their dream Nissan Z,” said Erich Marx, Nissan’s director of interactive marketing and social media as he announced Project 370Z. “After 60 years of designing and manufacturing their own vehicles, Nissan is relying on the input of their loyal customers to help design the Nissan Z.”
“Car companies build project vehicles all the time, but we thought it’d be more interesting to harness the power of social media to reach out to Z(r) enthusiasts-the people who are doing this to their own cars every day,” added Jon Brancheau, vice president, Nissan Marketing, NNA.
“Together we’ll create a vehicle that expands on the already outstanding performance and style of the Nissan 370 Z with a balance of street and track ready modifications.”
The Nissan Performance Facebook page was actively launched concurrent with the Chicago show and will be the home to polls and comments about the new Z design for the ensuing 10 weeks.
“We’re excited to see how this group-sourced Z(r) will come out and how it will perform on both the street and track,” said Brancheau. “Social media has become a powerful communications tool and a great way for us to stay connected with our tremendous fan base. Immediacy, like social media itself, is another benefit of Project 370Z-which will be built from start to finish in less than four months.”