A unique event for an unparalleled launch and worldwide digital buzz
Peugeot chose Rio de Janeiro as the backdrop for an exceptional event, calling on an original combination of technologies, simultaneously deployed for the first time, so as to generate a pre-launch global buzz around its new emblematic model, the Peugeot 208.
After the release of the initial details of the car on 2nd November, this event represents the second key stage in the 208′s pre-launch activity.
A show at the heart of the Carioca city and worldwide distribution on the web.
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