Peugeot has served up a double with the announcement of two highly-specified ‘Roland Garros’ Special Edition Coupé Cabriolet cars.
An even keener package
The ultracompact Peugeot 107 has been a recognised trend setter in the local passenger car market since its initial launch in 2006 – and its newly announced, updated guise, that trend-setting tradition continues in no uncertain terms.
The Peugeot RCZ HDi 163 has again beaten stiff competition to win the much-sought-after DieselCar Sports Car award, out-classing the MINI Roadster and Vauxhall Astra GTC into runner up spots.
Young drivers are now, more than ever, feeling the financial challenge of owning a car and this, along with ever increasing costs associated with motoring, means fewer young people are buying and maintaining vehicles.
The latest TGI intel indicates that young driver car ownership dropped 12 per cent between 2010 and 2011* and with a break in the increasing cost of motoring seeming unlikely, this figure is set to drop even further.
To build on the successful careers of the emblematic 205, 206, 207, Peugeot did not hesitate to explore new ground and regenerate the latters’ respective strengths when designing the Peugeot 208. Peugeot Sport’s three takes on the new model have been timed to correspond with the sales launch of the series production car.
The first competition version to break cover is the 208 R2 which will serve as ‘zero’ car on this month’s Tour de Corse in the hands of Stéphane Sarrazin/Benjamin Veillas.
To follow and build on the successful achievements with the emblematic 205, 206, 207, Peugeot has applied its expertise, utilising the ‘spirit of re-generation’ that combines all of their best features to produce the Peugeot 208.
Peugeot teams up with mesmerising artist to celebrate launch of mould-breaking 208
To celebrate the launch of the stunning new 208, Peugeot has teamed up with internet dance sensation Marquese Scott, A.K.A ‘NonStop’, to create ‘Let Your Body Drive’, an exclusive new video and campaign created by the pioneering artist and leading car manufacturer.
Generation 8, Roland Garros range and Urban Crossover Concept
On a 1400 square metre stand with 17 cars on show, Peugeot presents all the modernity of its range, the youngest and most extensive in its history in China, an expression of the allure and the modernity of all that is French, with a complete offering of vehicles carrying the Roland Garros identity and an original concept car, the “Urban Crossover Concept”, a worldwide reflection on the evolution of the offering in the B segment.
Cheekiness and Seduction
A worldwide reflection on the motor vehicle in a world that is ever more urbanised
At that start of the decade, 30 cities in the world had populations of more than 10 million. By 2050, 5.3 billion inhabitants of the planet will live in mega-conurbations. Peugeot, aware of changes in the world around it, led a reflection on a multi-role compact vehicle, equally at ease in the urban infrastructure, as on the open road.
The Peugeot Urban Crossover Concept is unveiled today at the Beijing Motor Show further illustrating the global perspective of the brand.
Elegant and cheeky, refined and charismatic, sporty and seductive, with the Urban Crossover Concept, Peugeot offers a new vision of a compact Crossover that is modern and dynamic.
