Leverkusen, 07 March 2012. Last Monday the “Defy Convention” ad from Mazda’s current brand campaign, launched at last year’s Geneva Motor Show, was chosen as one of the ten winners of the second annual Ads Worth Spreading challenge organised by TED, a non-profit organisation bringing together people from three worlds: Technology, Entertainment, Design at several occasions like global events. The contest is meant to “reward innovation, ingenuity and intelligence in advertising” according to TED and saw entries via YouTube from agencies and marketers in 39 countries around the world.
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