JAGUAR LAND ROVER VIRTUAL EXPERIENCE: THE MOTOR INDUSTRY’S MOST ADVANCED, FULLY INTERACTIVE DIGITAL VEHICLE SHOWROOM
- Jaguar Land Rover’s Virtual Experience will allow customers to engage and interact with an almost life-size high resolution rendering of any Jaguar or Land Rover vehicle.
- Users can take 360-degree exterior and interior views, open doors, and start the ignition.
- System includes industry-first feature that allows users to trigger functions simply by pointing.
- Designed to be a highly portable system that can be used in showrooms or public spaces, including places where actual vehicles cannot be displayed.

Jaguar Land Rover has harnessed advanced digital technology to offer its customers virtual “hands-on” access to its model ranges, breaking free from the limitations that dictate what can be displayed in a conventional showroom. The system, Virtual Experience, is the most sophisticated yet produced for the motor industry, enabling interaction with an almost 1:1 scale representation of any Jaguar or Land Rover model.
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