After the South African launch of the Daihatsu Materia, in 2007, a motoring journalist penned:
“It has an urban street fighter look that lends itself to some go-faster tuning and I wonder how long it will be..?”
Well, a little more than a year later and in response to his question, we’re proud to launch our “Urban Street Fighter” – the Materia DRD, here, at JIMS ‘08.
Heritage
Daihatsu is a 101 year old Japanese company which was originated in 1907. From the outset Daihatsu has placed huge emphasis on economy in our design, allowing us to produce fine engines and economical cars for everyday people right through to our more sophisticated range.
Daihatsu design also focuses on the efficiency and environmental friendliness of all our vehicles. As a company we pride ourselves on our ability to solve technical challenges as well as strictly adhering to ‘kaizan’ or, the principle of continuous improvement, all of which manifests itself in every model, every year.
