South Africans are increasingly seeing a rapidly growing number of Chevrolet cars on our roads. It’s a phenomenon that’s also happening in Europe, and is testament to Chevrolet’s global appeal. Chevrolet has only been in Europe since 2003 but with 4.5 million new registrations in 2007, it is the third largest car brand in the world.
While the increase in popularity of the Chevrolet brand around the world might seem mind boggling, there is a good reason behind it. Based on core principles of value for money, high quality and sheer fun, Chevrolet products have hit the sweet spot of the automotive market.
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