The Cadillac brand is steeped in North American history dating back to the early 18th century when France had a colonial interest in the North American continent. In 1701 a French Military officer and explorer, Antoine de la Mothe Cadillac, founded a settlement which he called ‘Town at the Narrowest Place’ (Ville d’Etroit in French). It was this settlement of d’Etroit that would evolve into Detroit, the hub of the North American auto industry.
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