2012 consumer survey measures emotional connections to brands
DETROIT – Cadillac is the most-desired automotive brand in the United States by men, according to results of a market research test by a company that studies emotional connections.
Cadillac Super Bowl Commercial the Most Watched in U.S. History
2013 ATS commercial timing paid off in record-setting broadcast
DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday.
DETROIT – The all-new 2013 Cadillac ATS is being exhaustively developed to achieve excellent driving dynamics – and that performance focus extends to the sounds it makes.
DETROIT – The on-road performance of the 2013 Cadillac ATS compact luxury sedan will be the focus of a new advertising spot this Sunday during the U.S. television broadcast of Super Bowl XLVI.
The 30-second spot is available today on Cadillac’s official YouTube channel and Facebook page.
Cadillac to Transport World’s Top Golfers in Abu Dhabi
The World’s Top Golfers to Compete for a Chance to Win a 2012 Cadillac SRX
ABU DHABI – For the second consecutive year, Cadillac will be the Official Transport Vehicle for the Abu Dhabi HSBC Golf Championship, which is set to take place at the Abu Dhabi Golf Club from January 26-29, 2012.
DETROIT – Cadillac CUE, the new user experience for intuitive in-vehicle connectivity and control, received a Popular Mechanics Top Gadgets of CES 2012: Editors’ Choice Award at this year’s International Consumer Electronics Show in Las Vegas.
Cadillac was the only automaker selected. The awards were announced on PopularMechanics.com at the conclusion of CES.
Cadillac today introduced the 2013 ATS, an all-new compact luxury sports sedan intended to challenge the world’s best premium cars. Developed on an all-new, lightweight vehicle architecture, Cadillac’s entry into the world’s most significant luxury car segment goes on sale this summer.
Thinking light helped engineers make the ATS lighter than European competitors
DETROIT – From the very outset of development, engineers focused on making the Cadillac ATS one of the lightest cars in the compact luxury segment. Its curb weight of less than 3,400 pounds (1,542 kg) is a key contributor to a world-class driving experience and helps make the new sport sedan more efficient.
Driving experience tuned for quick, nimble performance on the road or track
DETROIT – The 2013 Cadillac ATS delivers a driving experience that advances the brand’s performance legacy with a balance of racetrack-honed control and uncompromising refinement.
DETROIT – Cadillac today introduced the 2013 ATS, an all-new compact luxury sports sedan intended to challenge the world’s best premium cars. Developed on an all-new, lightweight vehicle architecture, Cadillac’s entry into the world’s most significant luxury car segment goes on sale this summer.
