Munich. In the pantheon of notable BMW engineers, racing drivers and dealers, Georg (“Schorsch”) Meier occupies a very special niche. On 9 November 2010, this exceptional ambassador of the BMW brand would have turned 100.
“Schorsch”, as he was known in Bavarian, made motor sport history in his time. Born in Mühldorf, he embarked on off-road racing on a BMW R 4 and, among other triumphs, became German Military Champion. In 1937 he was signed on by BMW as a works rider, and crowned his very first season of road racing with the 1938 European Championship. What was arguably his most significant victory followed in 1939, when he became the first non-British rider on a foreign motorcycle to win the Senior TT on the Isle of Man. In doing so, he placed not only himself but the BMW brand firmly at the pinnacle of road racing.
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