Personal brand experience a key factor in customer loyalty
Munich. Today, on the fifth anniversary of the opening of the BMW Welt, the BMW Group gave the media a sneak preview of its new brand experience. The official opening weekend for all visitors will be on 20-21 October 2012. From now on, the brand worlds of MINI, Rolls-Royce and Husqvarna Motorcycles, and the sub-brands BMW i, BMW M and MINI John Cooper Works will be part of the BMW Welt experience, as well as the BMW and BMW Motorrad brands. The BMW Group will also present its own company exhibition for the first time in the Double Cone. Therefore, Bavaria’s most popular tourist attraction will now house the entire BMW Group brand spectrum.
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