For the 2012 Mille Miglia tribute, the Alfa Romeo Historic Motoring team will be lining up four official Museum vehicles, two pre-war – the 1500 SS and the 1750 GS – and two models from the 1950s – the 1900 SS and the 2000 Sportiva – which took part in the Mille Miglia race between 1927 and 1957, a classic event which resulted in 11 victories for Alfa Romeo – a record which remains unbeaten.
At the close of last year (2011), Alfa Romeo UK recorded a volume increase of 30.8%, while also recording the highest yearly new registration figure for the marque (11,563 cars) since 2002.
In a market place where automotive manufacturers’ average volume decreased by 4.4%, Alfa Romeo bucked the trend by gaining the third largest manufacturer volume percentage increase for the year.
The Alfa Giulietta is not only the safest car in its class, but it’s now one of the most affordable with an attractive PCP finance offer available on Alfa Giulietta 1.6 JTDM-2 105 bhp Lusso until 31 March.
The offer includes a £1500 deposit contribution from Alfa Romeo UK, and 3 years complimentary servicing, with just £299 deposit and 47 x £299 monthly repayments*. At the end of their contract customers have a choice of either part exchanging, handing the car back, or if they wish to own the vehicle, an optional final payment would be required.
On Friday (24 February) BA Fashion Design student, Janine Clark, was crowned Alfa Romeo Young Designer of the Year 2012 at an award ceremony and catwalk show hosted in Edinburgh, by fashion expert Brix Smith-Start.
The 22-year-old undergraduate, chosen by an expert judging panel in partnership with the prestigious St Andrews Charity Fashion Show, created a stunning four-piece collection, taking inspiration from the Alfa MiTo colour palette and using a concept of reinvented 1940s silhouettes to create her Autumn/Winter catwalk trend.
2011 was a year which saw great growth for the Giulietta, with shares of 2.8% in Europe and 14.5% inItaly. These are the highest figures ever reached by an Alfa Romeo in the compact segment. In absolute terms, approximately 80,000 cars were registered in Europe in 2011 alone, 40% of which inItaly.
The foreign markets in which the Giulietta achieved the best results areFrance(more than 9,200 cars), theUK(more than 7,100 cars) andGermany(more than 6,300 cars), and since the launch, midway through 2010, Giuliettas ordered worldwide total almost 140,000.
After a year of commercial success, Alfa Romeo returns to the Geneva Motor Show with a spectacular stand. Featured in the exhibition area are the Giulietta and MiTo models, which represent the DNA of Alfa Romeo: essential style capable of conveying powerful emotions, technical research which is always cutting-edge, road holding and superlative driving pleasure.
ICE COOL ALFA ROMEO IN ICE HOCKEY CHALLENGE
With cold wintery weather dominating the headlines recently, Alfa Romeo created a unique video highlighting the Alfa Giulietta’s superior capabilities when it comes to agility and control on ice, which has now had over 490,000 YouTube views.
World Championship 1500m silver medallist, Hannah England, is taking her mind off the pressures of the up-coming 2012 season by setting herself the challenge of passing her driving test with Alfa Romeo, official car supplier to UK athletics (UKA).
Hannah took her first driving lesson in an Alfa Mito with the Motorvogue Driving School, Northampton, earlier this week, and is desperate to pass her driving test as she already has the keys to a brand new Alfa MiTo.
Alfa Romeo’s latest television commercial, entitled ‘Test Me’, launches this month in a year-long marketing campaign focused on highlighting the rational reasons why people should buy an Alfa Romeo.
With impressive UK sales figures recorded in 2011 for the Italian marque, Alfa Romeo’s marketing initiative draws on direct comparisons between the brand’s latest products − MiTo and Giulietta −against its closest competitors to emphasise why more and more people are choosing an Alfa Romeo.
2011 was a very successful year for Alfa Romeo that, in Europe, passed from 0.8% to 1% thanks to the Giulietta. In fact, the car’s sales reached 2.8% in Europe and 14.5% in Italy, these being the highest sales figures ever achieved by an Alfa Romeo in the hatchback segment.
