April 5, 2012 , New York, N.Y. – The new 2013 Ram 1500 is Ram Truck brand’s latest entry into the ultra-competitive full-size, light-duty pickup truck segment. The new truck represents the brand’s first iteration to its most recognized truck since the inception of the Ram nameplate in 2011.
“What started as a mild refresh of the Ram 1500 quickly rolled into a best-in-class fuel economy and best-in-class capability gem,” said Fred Diaz, President and CEO, Ram Truck Brand— Chrysler Group LLC. “Customers are going to experience an entirely new truck with technology and features not offered anywhere else.”
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