London, 30 November 2012 – TomTom today launches an online competition TomTom Gives You More, which offers you the chance to “unwrap the world” and win one of six unforgettable driving adventures at tomtom.com/more.
The game is easy to play and puts players’ virtual unwrapping skills to the test. To be eligible to win, entrants need toselect a wrapped-up continent and unwrap it. In addition to the six main prizes, there are thousands of other prizes to be won, including TomTom navigation devices, Nike+ sports watches and gift vouchers. The global competition runs until15th January 2013.
The six main prizewinners will be sent on a two-week driving adventure for four people along one of these spectacular routes: Ruta 40 in Argentina; the Garden Route in South Africa; the Grand Alpine Tour in Europe; the Malaysian Roundabout; the Australian Coastal Route; or the Pacific Coast Highway in California.
Contestants should visit tomtom.com/more between now and 15January 2013 to play the game and be in with a chance of winning. Players pick a route to follow and help Christopher unwrap presents along the way. Once contestants have successfully unwrapped an entire route, they’ll be asked to create and upload a file that explains why they think they should win the holiday. It could be a video, a song, a short story or even a short poem. The most original and fun entry will win the route they just unwrapped.