Innovation is the name of the game for iconic tyre maker Michelin, whose latest tyre promises motorists “Safety to the power of 3.” Michelin Primacy 3 tyres are now available at Tiger Wheel & Tyre stores nationwide and when you buy two or more tyres you’ll get a 3 year membership to BibAssist free of charge, a programme as remarkable as the tyres themselves.
Based on independent tests
, Michelin Primacy 3’s three key safety characteristics are: excellence in dry braking; excellence in wet braking; and excellence in cornering in the wet.
The tyre owes its superior braking and cornering performance to new auto-blocking sipes – the slits in the tread blocks – that keeps the tread-surface in contact with the road and a special tread rubber compound and tread pattern that optimise grip and reduce braking distance in all conditions.
These proven abilities are reason enough to make motorists head straight for their nearest Tiger Wheel & Tyre, but throw in a free, three-year membership to BibAssist and the desire to own Michelin Primacy 3 tyres is quite irresistible.
BibAssist is the name for three exclusive, additional services that are free to motorists who buy two or more Michelin Primacy 3 tyres from Tiger Wheel & Tyre. These include Roadside Assistance; Drive Me; and Michelin Concierge Desk.
Roadside Assistance offers emergency roadside assistance for mechanical and electrical breakdowns; flat tyres; flat batteries; keys locked in the vehicle; 10 litres of fuel when you run out, twice a year; towing to a repair shop for breakdowns, and other fantastic benefits like one night’s accommodation or a rental vehicle for a day, when you break down more than 100km from your destination.
Drive Me gives members the option to drink and not drive. Call BibAssist at least one hour in advance and a vehicle with two drivers will be sent to meet and drive you and up to three passengers home, in your own vehicle. The service allows for six free bookings per year and is available within a 50km radius of city centres in Johannesburg, Pretoria, Cape Town, Durban, East London, Port Elizabeth and George with new areas being added everyday
Michelin Concierge Desk is like having a free personal assistant. Need a restaurant booking, concert tickets, accommodation, pool repairs, pet-sitting or more? Call BibAssist, speak to a concierge and they’ll get back to you promptly with the information and up to three quotes.
Best of all is the ease with which your membership to BibAssist is activated. Simply buy two or more Michelin Primacy 3 tyres from Tiger Wheel & Tyre and the store will automatically register your membership.
For more information on the innovative new Michelin Primacy 3 tyres and complete details as well as the terms and conditions of BibAssist, visit your nearest Tiger Wheel & Tyre store or go to the website twt.to.
[1] Independent tests carried out by TUV SUD and IDIADA in 2011 on sizes 205/55 R 16 V and 225/45 R 17 W.
