Crewe/ Moscow, 18 June 2012) – Bentley Motors has created a new exclusive sales company in Russia in one of the company’s most important markets. Bentley Russia is now in operation and reflects the company’s plans to strengthen and expand its presence in the Russian market, attracting new customers and also enhancing the brand experience for existing Bentley owners.
“We believe that there are major opportunities for Bentley to expand our market and increase sales in Russia. For us, it’s important that we maintain the loyalty of existing clients and, of course, attract new ones and that is partly about expanding our regional presence. The Bentley Russia team will strengthen Bentley’s leading position in the high luxury car segment and build on the popularity of the brand among Russian customers,” says Guenter Behringer, Head of Bentley Russia.
Bentley’s two official dealers in Moscow and Saint Petersburg continue their current successful operation with Mercury. Bentley Russia’s plans to expand the regional presence are based on the outstanding results achieved in the Russian market in recent times. In 2011, sales in the country increased by 45%, making Bentley the best-selling luxury car brand in Russia.
Bentley will be showcasing its impressive current model line-up at the Moscow Motorshow from 30 August to 9 September 2012. The new Continental GT V8 and the Bentley Mulsanne, with the new Executive Interior Specification (EIS) are among the cars presented on stand.